A premium onboarding kit that made new cardholders feel special
The Challenge
RBL Bank needed a welcome kit for their Safari credit card that would create an immediate positive impression with new cardholders — something premium, memorable, and fully brand-compliant.
Our Solution
BBL designed and produced a structured rigid box kit with debossed lid, soft-touch lamination, and custom foam insert. Contents included welcome letter, card carrier, T&C booklet, and branded collateral — all produced and kit-packed in-house.
Results
100,000 kits delivered on schedule
Zero quality complaints
Continued as preferred kit supplier across 3 further card variants